The »spontaneous« and »work in progress« – Würzburg gives them their own space, and not only in the programme. A retail outlet in the city centre will become the second home of the Mozartfest during the festival period: M PopUp, the Raum für Mozart, is a place for music and experimentation, for showcasing and encounters, aimed at all those with an interest in discovering, creating and trying things out. There will be opportunity for participation and interaction amidst the city centre bustle. M PopUp provides a free space for exploring the interfaces of art, music and society and for posing contemporary questions. Anyone can simply drop by, find out about the programme and activities of the Mozartfest, listen to pop-up concerts, take part in discussions or have a coffee with Mozart.
Special focus is placed on the artistic process. Ensembles use the M PopUp for experimental concert sessions or for allowing the general public to sit in on their rehearsals. Sound installations will become listening islands in the buzzing city centre. Interactive formats will provide opportunities for participation. Discussions will stimulate dialogue and debate. In addition, Mozartfest team members will use the M PopUp as a point of information and allow visitors to look over their shoulder as they go about their daily festival work. This broadens the scope of the Mozartfest while offering a new and unusual way of accessing the festival: in the middle of the city, open to all, with insights into artistic and organisational development processes and with opportunities to mingle with artists, academics and backstage staff.